UK Retailer Offer

 

 

 

For independent toy & gift retailers in the UK

One puzzle.
Three reasons
a customer buys it.

Stellavan & Papa makes premium wooden puzzles, designed in Australia, where every piece is also a building block, and every finished puzzle stands up on its own display stand as room décor. It's a toy that earns its shelf space three times over.

FSC® certified timber
Safety tested & certified
Family-owned, Australian-designed
Stellavan & Papa Australian wooden puzzle range: Kirra the Koala, Mila the Giraffe, Donny the Crocodile and Stella the Cockatoo, now available in the UK, with the special UK retailer trial offer of a 12-puzzle mixed carton for £187.40 delivered

Our current UK retailer trial offer. Full details below

About the brand

Designed in Australia,
built to outgrow the toybox

Stellavan & Papa is a family-owned business founded on a simple frustration: most toys are played with for a season and forgotten. We wanted to make something that earns a permanent place in a child's room, and on a retailer's shelf.

Every puzzle is cut from FSC®-certified timber and finished in non-toxic paints, then tested to meet international toy safety standards. The oversized pieces are deliberately large enough to double as building blocks, and every puzzle ships with its own timber stand, so it can sit upright as a piece of décor long after it's been solved.

It's one product that does the job of three. That's exactly why it converts so well at retail.

TC
Tony Carpenter
Founder, Stellavan & Papa

FSC® Certified Timber

Sourced from responsibly managed forests, traceable from log to finished puzzle.

Non-Toxic Paints

Every colour is safe for little hands and mouths, with no harsh chemical finishes.

Safety Tested

Independently tested against international toy safety standards before shipping.

Designed in Australia

Every character and pattern is designed in-house by our small Australian studio.

Puzzle
Building blocks
Room décor

The collection

Four playful characters,
one play system

Each character is sold individually or as part of the trial carton below, so you can gauge which characters resonate most with your customers before committing to a larger order.

Best seller
Kirra the Koala 3-in-1 wooden puzzle
Kirra the Koala
Our top seller

Soft grey tones and a friendly face make Kirra the easiest character to merchandise, a reliable first sale for new customers.

Puzzle Blocks Décor
Mila the Giraffe 3-in-1 wooden puzzle
Mila the Giraffe
Customer favourite

Warm ochre tones that sit beautifully in a nursery or play corner. Mila's tall silhouette stands out from a distance on shelf.

Puzzle Blocks Décor
Donny the Crocodile 3-in-1 wooden puzzle
Donny the Crocodile
Strong with boys 3+

Cool blues and greens give Donny a distinct look on shelf next to the warmer-toned characters, a popular gift pick.

Puzzle Blocks Décor
Stella the Cockatoo 3-in-1 wooden puzzle
Stella the Cockatoo
Standout colour pop

A bold splash of yellow and rose makes Stella the character that catches a browsing customer's eye first.

Puzzle Blocks Décor
Retailer trial offer

Try our hand-selected favourites,
before trying the full range

One mixed carton, delivered to your door for a flat contribution. Stellavan & Papa covers the rest of the international freight from our warehouse.

12-Puzzle Mixed Trial Carton

One of each character, three times over
ORDER REF
STPA‑MIXED‑UK
3Kirra the Koala RRP £27.95 ea. ex VAT
3Mila the Giraffe RRP £27.95 ea. ex VAT
3Stella the Cockatoo RRP £27.95 ea. ex VAT
3Donny the Crocodile RRP £27.95 ea. ex VAT
Trial carton price
Wholesale (12 × £13.95)£167.40
UK delivery contribution£20.00
Total£187.40
Stellavan & Papa absorbs the balance of international freight from our warehouse until we can secure the right UK distributor.
12-puzzle mixed carton
Delivery to mainland UK
8–10 business day delivery
Direct ordering
Request This Trial Order

We're not yet widely available in the UK — early partners get in first.

Why retailers stock us

Built to sell itself
once it's on the shelf

Everything about Stellavan & Papa is designed to reduce the work on your end, from packaging that needs no extra merchandising, to a margin structure that rewards repeat orders.

Premium gift-quality packaging

Every puzzle ships in branded kraft packaging that needs no additional gift-wrapping or merchandising effort.

Retail-ready and barcoded

Pre-barcoded units integrate straight into your POS system. No extra labelling work required at intake.

Australian-designed brand

A genuine point of difference on a UK shelf: distinct characters and a story your customers haven't seen before.

FSC® certified timber

Sustainability credentials your eco-conscious customers are increasingly asking for at point of sale.

Non-toxic paints

A safety story you can speak to confidently with parents shopping for very young children.

Strong shelf presence

The display stand means a puzzle can be merchandised upright, taking up window or shelf space like décor, not a box.

Attractive retailer margins

Wholesale pricing is structured to protect healthy margin at the recommended retail price below.

£27.95
Recommended retail price, per puzzle, ex VAT
Where you may have met us

A growing presence
at Spielwarenmesse

2
Consecutive years exhibiting in Nürnberg
UK
Just beginning to develop this market
100%
Family-owned and Australian-run

We've spent the last two years introducing Stellavan & Papa to buyers face-to-face at Spielwarenmesse in Nürnberg. As we're only beginning to develop the UK market, the trial offer above is the easiest way to bring the range into your store early, before the brand becomes more widely available here.


Stellavan & Papa's stand was one of the few at the fair where the product explained itself. Visitors picked a puzzle apart and immediately understood the three uses.

Independent toy retailer, met at Spielwarenmesse Nürnberg
Common questions

Before you request a trial order

Q. What's the minimum order quantity?

The trial carton (12 puzzles, mixed characters) is our standard entry point for new UK retail partners. There's no smaller order available.

Q. How long does shipping take?

Trial cartons are typically delivered within 8-10 business days of dispatch, direct to your store door on mainland UK.

Q. Who do I order through?

Until we appoint a UK distributor, retailers order directly from Stellavan & Papa. Once the right UK distribution partner is in place, ongoing replenishment will transition to local supply.

Q. How does reordering work?

Once your trial carton sells through, get in touch directly to reorder by character and quantity at our standard wholesale price.

Q. What's coming next from Stellavan & Papa?

We're expanding the collection, with our first Memory Games and adult jigsaw puzzles joining the range, plus a number of new product concepts planned for 2027.

Q. Can I request a custom character mix?

The trial carton ships as an even mix across all four characters so you can gauge demand. From your second order onward, you're welcome to weight quantities toward your best sellers.

Ready when you are

Be among the first UK stockists

Request your trial carton today and have the full Stellavan & Papa range in your store within a couple of weeks, ready to sell.

Request Trial Order